Business Plan Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Plan - Essay Example 34). From this reason very few people can find time for workouts and many do not have time to analyze dietetically the right kind of foods to eat and even the right proportions take. The young, the old and even the sportsmen do not adore exercising. According to Jacksack (1998) this is a business plan that intends to invest on these old, young and sportsmen who cannot find the best stores that offer dietetic guidance above the food they take (p. 78). Business Details This is a retail store that seek to venture into selling food to the people just like other known retail; stores however, this one goes further to provide nutritional and dietetic counseling which is significant part of everyone’s life. This is not merely a simple retail store like Tesco, Waitrose or Sainsbury but a retail store for health aware people. There will be professional nutritionists readily available and guiding the customers on the advantages and disadvantages of the product for their body type or the body type they intend to attain. Key Personnel This retail store company has already picked a small team of professionals with extensive retail store management skills and experience. Above all, a team of nutritionists, computer experts, and sales team are part of the invaluable resource to the Retail Store business. As a matter of fact, every successful company needs combined professionals who have all it takes to take the company to the next level (Harmer & Peck, 1999, 2002-2004, p. 63). Vision The vision of this retail store is to ensure that people who desire to maintain their body weight dietetically will have a chance to do so by purchasing reliable food at the retail shop. This will be effective due to the fact that the customers targeted will be people who need to get valuable information about their health condition or eating proportions and patterns (Bishop, 1992, p. 46). Over and above any person suffering from diabetes, cancer, obesity, cancer and hear related ailments w ill find this retail store a must be for their food and nutritional advice. Business idea This business idea originated from the fact that in the present day, many people have busy schedules that involve dealing with a lot of life problems. Everybody is struggling to get money and finding easy ways to get money or even job opportunities. As this happens, very few people can find time to check on their weight, their feeding patterns thus leave only the desire to eat and fill their stomach or satisfying the taste. The idea that many old people including young people and even athletes find it hard to exercise or eat healthy, creates a need to satisfy them. Business goals This is a business idea that seeks to articulate the needs of health conscious people where dieticians will be present to guide the customers in the kind of food they eat (Blakney & Sekely, 1994, p. 67). This retail store business intends to create profit from selling high quality food to deserving people in UK. This b usiness intends to change the way retail stores in UK and worldwide do business by adding a significant factor in retail store business. What the business does This retail store business entails selling food to customers in UK. Above all, the retail store business will entail providing nutritional guidance by nutritional and dietetic experts trained to offer guiding principles regarding healthy